Further expansion: Surplex opens branch office in the Netherlands

Leading industrial auction house is now represented in twelve European countries. Full service with 20 years of market experience. Over 500 online auctions annually on surplex.com.

The industrial auction house Surplex is now represented in twelve European countries. After Italy, Spain, France and other countries, our brand is now also represented in the Netherlands. This was announced few days ago by the company’s management at its headquarters in Düsseldorf, Germany.

Unlike many of its competitors, Surplex not only relies on a powerful auction platform, but also offers both sellers and buyers an extensive service, which was expanded into an ISO-certified service many years ago. Surplex now personally supports and advises its customers, prepares expert appraisals, and assesses machines. Once the goods have been purchased, the company takes care of disassembly, transport, customs, and payment procedures. In this way, Surplex combines the best of two different worlds – digital and analogue – into an attractive overall package. Michael Werker and Uli Stalter founded Surplex GmbH in its current form at the beginning of 2009, in the middle of the financial crisis. At that point in time Surplex had already its history starting from 1999. Therefore, Surplex can rely on a total of more than 20 years of market experience.

The success of the new company exceeded the expectations right from the start. Between 2010 and 2019, the GmbH recorded double-digit growth rates every year. Although there are large European industrial auction houses that perform online auctions, they lack competent service, especially in the after-sales area. On the other hand, many classic machine dealers are strong in service, but they do not offer the strong growing online auctions. Surplex ventures right into this gap, which leads to explosive expansion. From 2009 to 2019, the number of employees grew from 15 to over 200, and sales reached over 100 million euros.

In the year 2013 followed the step towards internationalisation. Surplex S.r.l. (Italia) was the first branch office outside Germany to be founded. Offices in nine other countries were successively added: a process that is now being continued in the Netherlands.

The core of the success story remains the auction platform surplex.com, which is available in 16 languages and records more than 55 million-page views each year. Over 500 online auctions were held in 2019, with more than 55,000 capital goods sold. In addition, Surplex now provides customer support in over 20 languages. When it comes to auctioning used metalworking and woodworking machinery, Surplex is No. 1 in Europe.

In the Netherlands, Surplex intends to significantly expand its market position and generate additional growth for the entire company.

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Dennis Kottmann
Head of Marketing
Tel.   : +49-211-422737-28
Fax   : +49-211-422737-17
Email: dennis.kottmann@surplex.com